It’s no secret that Polar is one of our favorite brands in the shop. Whenever Pontus Alv and the crew drop a new project, we know we're dropping whatever we're doing to watch it. Their latest piece, "You Got It My Boy Jamie...", just went live on YouTube, and you need to put it on before you go skate today.
The whole roster goes crazy in this one. Jamie Platt gets a well-deserved spotlight, but you also get heavy-hitting clips from Nick Boserio, Oski, Shin Sanbongi, and Emile Laurent. Watching Boserio charge crusty spots at full speed is always a good time, and the filming by Sirus Gahan, James Cruickshank, and the rest of the crew captures that gritty, distinct aesthetic Polar has nailed down for years. Plus, any skate edit that manages to mix The Cure and the Beastie Boys into the same soundtrack is an automatic win in our book.
We actually premiered this video in our shop a week before it came out to a handful of friends. If you want to stay informed about upcoming video premieres and other events, make sure to subscribe to our newsletter.